Category — Search Engine Optimization

The success of your website depends mostly on you content. This is the case both for your human visitors as well as the Google robots. You want to have content that is relevant to keywords that people are searching for. However, trying to smash 100 keywords onto one page doesn’t work.

You must have many pages that revolve around only one keyword each, using the keywords sprinkled nicely throughout your content in a natural way. And don’t forget to add them in headlines (with the correct <h1> tags), in the subheadings, and in bold italicized, and underlined font.

Using paid e-zine advertising to generate targeted traffic is a waste of time, isn’t it? With email response rates at absurdly low percentages and with the average quality of e-zine, it can’t possibly be worth it to advertise your product or service in an e-zine, can it? It can…

But here’s the problem: adverse selection. Advertisers – you fall into this group – want to purchase advertising in good e-zines. Good e-zine owners want to maintain the quality of their e-zines. If they allow too much advertising, the quality will dip significantly and list members will either stop paying attention or leave the list altogether.

Here’s an excellent strategy for people who like to get their accounts and Ips banned from forums, affiliate programs, and hosting services: register for every forum available and spam the living daylights of them with completely new accounts. Make sure that you contribute absolutely nothing to discussion. Just keep mindlessly throwing up posts about making $10,000/day working only 10-15 minutes.

It’s sad, but people sometimes misinterpret that as the way to get traffic and sales from forums. In fact, that is the absolute worst possible way to promote your site or product via forums.

Rather than giving you a single way to drive traffic to your websites, I’m going to give you a rundown of several of the easiest and most important tips for generating traffic – and allow you to try them all out yourself to determine what will work best with your given setup.

Traffic Generation Tip #1: Pick The Low Hanging Fruit Using SEO

Building natural search engine traffic for “low hanging fruit” is akin to building an asset. You are simply creating pages that have little competition, which upon being indexed, will immediately take the first, second, or third slot for their given keyword.

Do you know the one secret to getting non stop traffic? If you don’t, you’re probably not getting it, are you? Interestingly enough, it’s really simple – and yet so complex that most people who want to make money on the Internet miss it entirely.

The secret to getting non stop traffic is giving your visitors a compelling reason to continue to come back to your site.

Put yourself in this situation. Pretend that you have a site that receives 10,000 visitors a month from natural search engine traffic. Let’s also say that this site has no mechanism for recycling traffic. Could you make money off of that traffic? Of course, you could.

Taking advantage of traffic exchange programs is an excellent idea, especially if you own sites in niches that have elaborate traffic exchange programs. For instance, for sites in humor and video niches, there are several different powerful traffic exchanges you can join. Additionally, if you sell Internet marketing products or site-building products, you can join one of the many Internet marketing niche traffic exchanges.

What’s important to keep in mind when joining a traffic exchange is that the efficacy of the traffic exchange will be completely dependent on the design of the exchange system itself.

There are a number of questionable traffic generation methods you should avoid if possible. While they may work some time if you get extremely lucky, 99.99% of the time, they will produce no results at all.

The two most common questionable traffic generation methods people fail with are buying “targeted traffic” and using classified ads.

Let’s start with targeted traffic campaigns. For marketing reasons, the people who sell these traffic campaigns call it “targeted traffic,” when, in reality, it is the absolute lowest, scummiest form of traffic. This traffic is usually generated through spam, untargeted pop-ups, and domain squatting. The entire business is a racquet – and they’re delivering all of their angry customers directly to your site.

According to many experts, press releases are an absolutely essential part of any traffic generation campaign. Additionally, they often interface perfectly with a traffic generation campaign, as such campaigns are usually used after a site or product launch – or to kick off a contest.

While there are several different press release services available over the Internet, PR Web, which you can find at http://www.prweb.com is considered to be the current industry leader. They provide clients with wide-distribution press releases, which range in price from free to well over $500. Of course, the quality of the distribution is directly related to the price. A free submission may yield several hundred to several thousand views; whereas a $500 submission will be sent to radio stations, newspapers, publishers, tens of thousands of webmasters, and all other press release services. This could end up yielding tens of thousands of visitors.

If you’ve spent any time at all reading Internet marketing or Internet-based business forums, you’ve heard time and time again how traffic can impact your website profits.

But can it really increase your profits? As I mentioned previously, it CAN, but in order to do so, it has to be targeted. For this reason, you should avoid any traffic-generation scheme that looks too good to be true.

So how can traffic impact your website profits? Let’s count the different ways:

Optimizing your sites to receive free traffic is a crucial part of site-building. Not only will it save you hundreds or even thousands of dollars in paid advertising, but it will also remain a permanent asset to your site. If you decide to sell at some point in the future, you can simply show buyers your completely organic search engine traffic – and that will lift the perceived value of the site, even if you don’t have high revenues.

So how do you go about optimizing your sites to receive free traffic from search engines, including Google?